Great to hear you want to sell on Ricardo.
Listing items on Ricardo is free, except in the Vehicles category, where a refundable listing fee may apply under certain conditions. A selling fee only applies when your item sells.
Before you can start selling, you’ll need to meet a few basic requirements. Here's what they are – and how to complete them quickly.
Learn more: What does it cost to sell on Ricardo?
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1. Domicile in Switzerland or Lichtenstein
If you live in Switzerland or Liechtenstein, you can jump straight to step 2.
If you live outside Switzerland or Liechtenstein: Unfortunately, private individuals based abroad cannot sell on Ricardo. Only registered, professionally verified businesses may sell from outside Switzerland.
Learn more: Can I sell on Ricardo if I live abroad?
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2. Registered user account
You’ll need an active Ricardo account. Registration is free and only takes a few minutes.
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3. Confirm your email address
Right after registration, you’ll receive a welcome email. Click “Confirm registration” to verify your email address.
Didn't get the email? Resend welcome email
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4. Confirm your phone number
Once your email is confirmed, log in and complete your profile. Enter your mobile number to receive a confirmation code via SMS.
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5. Identity verification
Before you can create listings, you’ll need to verify your identity. This is required to ensure your sales are legally valid and secure. You have two options:
- Online verification: Upload your ID directly in your Ricardo account
- Activation code: Sent to your Swiss or Liechtenstein address by A-Post
Learn more: Identitätsprüfung
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6. For private sellers: Activate Ricardo Buyer Protection+
Ricardo Buyer Protection+ protects both buyers and sellers with secure, fast, and easy transactions.
Buyers pay securely via TWINT or credit/debit card
Ricardo holds the payment temporarily
Funds are only released after the item is received and confirmed
Learn more: What is Buyer Protection+ protection?
Jetzt Buyer Protection+ aktivieren
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7. For professional sellers: Add your VAT number
Ricardo collects VAT on sales to Swiss buyers and transfers it to the Swiss Federal Tax Administration (ESTV). To enable this, we need:
Your correct business details
A valid Swiss VAT number
Learn more: How is VAT handled for Ricardo sales?
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8. List your item
You're all set – you can now create your first listing and start selling on Ricardo!
Learn more: How do I create my first listing?
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